NAD, NFL, and CBS Collaborate to Increase Captioned Super Bowl Commercials

Posted in: Inside TAD, TAD Announcements by TAD Administration on February 5, 2010 | 1 Comment

 

 

NAD E-NEWS
 

 

NAD, NFL, and CBS Collaborate to Increase Captioned Super Bowl Commercials
 

 

The National Association of the Deaf (NAD) and the National Football League
(NFL) along with CBS Corporation, the network airing Super Bowl XLIV on February
7, 2010, have collaborated to make advertisers who purchase Super Bowl
commercials aware of the importance of captioning their content. As a result of
these efforts, viewers should notice an increased number of captioned
commercials compared to previous Super Bowls. The NAD thanks the NFL and CBS
Corporation for their efforts to promote closed captioning of the television
commercials.

 

Working alongside with the NAD and the NFL, CBS encouraged all of their Super
Bowl advertisers to close caption their commercials. The NAD appreciates the
efforts of the NFL and CBS on this important issue for the deaf and hard of
hearing community. The NAD will monitor the results as we pursue a fully
captioned experience from start to finish for all future Super Bowls.

 

The Super Bowl experience includes not only the exciting battle between two
football conference champions, but also groundbreaking creative ads which have
become a cultural phenomenon. While the Super Bowl game has been captioned for
years, the commercials have remained less accessible. With the help of the NFL,
the percentage of Super Bowl commercials captioned in last year’s Super Bowl
showed a significant improvement. The deaf and hard of hearing community has
engaged in an annual ritual of counting the number of captioned advertisements
during the Super Bowl.

 

–
The National Association of the Deaf
8630 Fenton Street, Suite 820
Silver Spring, MD 20910-3819
United States