For first time, Super Bowl to be fully captioned for hearing-impaired

Posted in: Inside TAD, TAD Announcements by TAD Administration on February 3, 2011 | 0 Comments

 

 

The NFL, the National Association of the Deaf (NAD) and Fox are announcing that the Super Bowl will be completely captioned for the first time in history, including all nationally-televised TV commercials and promotions.

 

The NAD estimates 36 million Americans are either deaf or hard-of-hearing. Many Super Bowl viewers tune in as much for the often-clever TV commercials as they do for the football game.

 

The game itself has been captioned for years. But not all TV spots and promos were captioned. Fox's broadcast of Super Bowl XLV on Sunday will mark the first time everything is fully captioned from start to finish.

 

"The NAD applauds the NFL and FOX for their commitment to 100% closed captioning of Super Bowl XLV national commercials and network and NFL promotions," says the group in a statement.

 

The issue of hearing-impaired Americans is personal for NFL Commissioner Roger Goodell. His cousin, the late William Stokoe, Jr., was a famous sign language advocate. Stokoe died in 1980. The "S" in the commissioner's full name, Roger. S. Goodell, stands for "Stokoe."

 

 

Article Link: http://content.usatoday.com/communities/gameon/post/2011/02/for-first-time-super-bowl-telecast-to-be-fully-captioned-for-hearing-impaired/1#uslPageReturn